Which Real Estate Marketing Plan is Right for You?

Explore R&S Premier Homes’ Flexible Listing Options

When it comes to selling your home, one size doesn’t fit all. At R&S Premier Homes, we understand that every homeowner has different goals, budgets, and timelines. That’s why we offer a range of listing service plans — from streamlined, cost-effective marketing to full-service concierge packages.

Whether you’re looking to keep costs low or go all-in with high-impact promotion, there’s a plan that fits your needs. Here’s a breakdown of what each plan includes and how they differ:


💸 1.5% Plan – Marketing Only

Perfect for savvy sellers who want to minimize commission and manage upfront costs.

  • MLS Listing
  • Basic online advertising
  • Yard sign
  • Buyer’s Realtor commission is negotiable between buyer and seller
  • Homeowner pays marketing expenses in advance (min. $1000)
  • Dedicated website for the property

Ideal if: You’re comfortable paying upfront for marketing and want a leaner listing commission.


📣 3% Plan – Basic Marketing

A great balance between cost and professional support.

  • MLS Listing
  • Basic online advertising
  • Yard sign
  • Public Open House
  • Professional photography
  • Social media promotion
  • Buyer’s agent commission is negotiable
  • All marketing expenses covered by the Realtor
  • Dedicated property website

Ideal if: You want pro-level exposure without paying out-of-pocket for marketing.


🎯 4% Plan – Advanced Marketing

Amp up your marketing with extra visual and local exposure.

  • Everything in the 3% Plan plus:
    • Broker Open House (when offered)
    • Virtual tour
    • Local advertising

Ideal if: You want to stand out in competitive markets with multimedia and community-targeted promotion.


🌟 6% Plan – Full Concierge Marketing

The premium, full-service experience from listing to closing.

  • Everything in the 4% Plan plus:
    • Listing Realtor contributes up to 3% toward the buyer’s Realtor fee
    • Home staging consultation
    • Drone photography

Ideal if: You want to maximize home appeal and minimize negotiation stress — especially effective for luxury or high-value properties.



🧭 Which Plan Should You Choose?

  • 💰 Budget-conscious? The 1.5% plan is a smart, stripped-down option.
  • 🧠 Want help without the upfront costs? The 3% plan has you covered.
  • 🚀 Need more marketing horsepower? Step up to the 4% or 6% plans for a more aggressive strategy.
  • 🏆 Want top dollar and peace of mind? The 6% concierge service handles everything — and then some.

📞 Ready to talk strategy?
Contact Steven Halen, Broker/Owner at R&S Premier Homes
📱 480.253.0071 | US Navy Veteran
👉 Book your personalized home consultation today!